NYC teacher Jamie pointed me to this article about med schools. He wondered:
Might there be a teaching equivalent to the drug industry giving financial support to the medical residency programs. For instance, are there textbook companies giving aid to education schools? I'm neither sure if this happens nor certain about what impact, if any, it would have on the training teachers would receive, but it is an intriguing topic to me.
1. Teacher prep programs in many cases are Ed School money makers, actually. The cost of the program < price of program. I believe the extra money is used to subsidize the profs and doctoral students who study other topics in education.
2. Part of the reason these programs "make money" has been some level of indifference to the outcomes of the schoolteachers they generate. That is changing. Therefore costs may rise as new investments are made in hopes of raising quality.
I've described what I think is the most obvious potential source of revenue for Ed Schools, but perhaps others will emerge, like what you suggest.
3. The dollars don't work out (in this era) for the textbook companies to be major players.
Each doctor "controls" prescriptions within guidelines. Individual teachers generally don't.
If each individual teacher controlled curriculum decisions, and a McGraw-Hill trained teacher might create a 30-year future stream of purchases by that teacher, maybe.
Or if a McGraw-Hill trained teacher was likely to buy future coaching and professional development (more expensive than book adoptions) from them, now that I could imagine happening. Subsidize the early training to win trust (if you've got a good product). The teacher customer will return to buy more.
In New Orleans one of the senior leaders of a large urban district said they'd toyed with the idea of letting each provenly effective teacher control all of his or her professional development money each year. Which in that district was $5,000 to $10,000 per person per year, depending on how you did the accounting. That is quite a stream of potential revenue.
If individual teachers controlled their own PD dollars, Jamie, you might see what you envision. A firm might subsidize pre-service training of rookie teachers in hopes of earning their PD business down the road....